W.I.T (Where in Tamilnadu) Events led by Merlin, an organisation founded in the UAE by women for women, has been successfully coordinating and conducting various events since March 2022.
Aimed at empowering women personally and professionally, W.I.T Events has been making a mark in the UAE by organising various cultural shows and film promotional events. Headed by CEO Merlin, W.I.T Events has carved a niche for itself by holding promotional events in the UAE for Sivakarthikeyan starrer ‘Maaveeran’, ‘Por Thozhil’, ‘Farhana’, ‘Jigarthanda Double X’ and Karthi’s ‘Japan’.
Following this, W.I.T Events organised the trailer screening of Vijay Sethupathi’s upcoming film ‘Maharaja’ at Dubai’s tallest building, Burj Khalifa, and a music launch event at Silicon Mall of the Emirates to much acclaim.
The trailer of Vijay Sethupathi’s 50th film ‘Maharaja’ was screened at the world’s tallest building, Burj Khalifa. A poster was also released in this function organised by WIT Events headed by Merlin and Fashion Studio. While Tamil film events rarely take place at the Burj Khalifa, ‘Maharaja’ becomes the second Tamil movie to be previewed at the grand edifice. Earlier a glimpse of ‘Vikram’ was screened here. Interestingly, Vijay Sethupathi has acted in both the movies.
Vijay Sethupathi, Anurag Kashyap, Mamata Mohandas, Director Nithilan Swaminathan, Producers Sudhan, Jagadish Palanisamy and Editor Philomin Raj were present at the press conference held earlier. Speaking on the occasion, Vijay Sethupathi said in a lighter vein that the city that once helped him find a job and survive is praising him today.
This was followed by the music launch of the film at Dubai Lulu Silicon Central Mall. In this programme, 10 father-daughter duos from WIT group performed for the song Thaye Thaye, which expresses the affection between father and daughter, in the presence of celebrities and won the appreciation of the audience.
Actor Vijay Sethupathi was honoured with a memento by Waleed Abdul Malik Mohammad Ahli, former Director and current Advisor of the Dubai Department of Economic Affairs. Dinesh Kumar Guruswamy, Founder and Chief Executive Officer of Aetram Group of Companies, Kannan Ravi, Chairman of KRG Group of Companies, Siraj of LINE Investment Company, Murugan Chellaiah, Manager of Fardhan Real Estate Company, Lakshmi Priya, Professor of Dubai Women’s College and others attended the function.
W.I.T Events plans to continue to hold cultural programmes to celebrate the pride of Tamil and promotional events for the films of many leading actors in the UAE.
