Comfort Pure’s dermatologically tested formula offers unbeatable softness, and is specially designed to be safe and soft on delicate baby skin
A baby’s skin is 30% thinner than an adult’s, and therefore, requires special care. But what about clothes that are right next to a baby’s delicate skin? According to a new research conducted by Comfort, 70% moms said that their top criteria while selecting clothes for their baby was to check if it felt soft enough to them. However, with baby’s skin being thinner than an adult’s, what’s soft for an adult, may not be soft enough for a baby.
To help mothers create their own safety blanket for their baby’s delicate skin, Comfort – a renowned fabric conditioner brand – today launched its first ever baby care innovation in India, Comfort Pure. A dermatologically-tested fabric conditioner, Comfort Pure provides unbeatable softness to baby’s clothes, offers 99.9% anti-bacterial action and has a mild, gentle fragrance that’s suitable for babies. It is also recommended for clothes of babies between the age-group of 0-4 years and also for clothes of people with delicate skin across age groups.
The first three months of a baby’s life – outside of the soft, naturally comforting and secure womb-world – is a crucial transition period for the baby. At an engaging event in Hyderabad, Comfort gave the audience a glimpse into how the world looks and feels to a new born during this time – larger than life and rather intimidating. Celebrity mother and actress Sneha Prasanna unveiled the new fabric conditioner and spoke about how Comfort Pure focuses on making this transition smoother for the baby, by providing an unbeatably soft & safe environment to wrap the baby in. The event was also graced by Dr. Rohini Wadhwani, Skin Specialist and Dr. Uday Pai, Pediatrician, who shared interesting insights on baby skincare and advised mothers on commonly faced motherhood challenges and dilemmas.
Speaking at the launch, Dr. Rohini Wadhwani, Skin Care Specialist said, “A baby’s skin is much more delicate than an adult’s and therefore one of the top priorities for mums should be the baby’s skincare. It is recommended to use products that are specially formulated & containing ingredients tested to be safe on the baby’s delicate skin.”
Actress and celebrity mother Sneha said, “As a mother, I grapple with many important decisions to give my child the best care every day. Today, I’m delighted to associate with Comfort, as they launch their new fabric conditioner for delicate baby skin. I’m sure Comfort Pure will become an essential for my house; it is the perfect buddy that every mother needs to ensure that her baby’s delicate skin is covered in equally soft clothes.”
Expressing her happiness at bringing Comfort’s latest offering to India, Vandana Suri – Category Head, Premium Fabric Wash, Hindustan Unilever – said, “Comfort has been a pioneer in the fabric conditioner category in India. Now, with Comfort Pure – a fabric conditioner which is specially designed for delicate baby skin – we continue to be at the forefront of innovation in this category. Mothers and new parents define an important segment for us, and we are thrilled to be able to support their transition into parenthood with our new product.”
Mothers can now rejoice in experiencing this brand new, baby-care product that ensures the journey of motherhood is filled with joys and absolute comfort for their baby.
Comfort Pure is available across leading stores in India – 18ml sachet for INR 3, 220ml bottle for INR 60 and 860ml bottle for INR 235.
Comfort is Unilever’s global brand in the Fabric Conditioner category. It was launched in India in 2006 and since then has been India’s No.1 Fabric Conditioner brand.