‘Red Label’ is a film produced by Lenin under the banner of Revgen Film Factory, in which he also plays the lead role. The film, written by Pon. Parthiban, is directed by K.R. Vinoth. Satish Meiyappan handled the cinematography, and Lawrence Kishore did the editing. Kailash Menon composed the music.
In this film, Ashmin plays the female lead opposite Lenin. R.V. Udayakumar, Munishkanth, director Anumohan Tharun, Kevin, Karmegam Sasi, and Anusha have also acted in the film.
The press meet for ‘Red Label’, which is scheduled to release in theaters on February 6th, was held yesterday at Prasad Lab in Chennai. The film crew participated in the event and shared many interesting details about the film. Speaking at the event, Lenin, the film’s producer and lead actor, said, “I am always punctual. I wanted to follow that in cinema as well. I chose this director because he was punctual. I wanted to continue doing things systematically in cinema too. Whatever the work, if you do it honestly, things will fall into place. The result will be good. For this film, I met five heroines before Asmin came along as the sixth.
I gained many experiences with this single film. Even registering the film’s title was an interesting experience. Initially, we registered a title. We got it, but then they said it had expired. I didn’t know that it needed to be renewed. Apparently, it has to be renewed within a year. When registering a title at the Film Chamber, we have to follow a certain procedure.
If the Film Chamber is computerized and connected online, this work can be done very easily. Many problems can be solved. But nobody does this. I am ready to help you, and that too for free. No paperwork or running around is needed. Everything can be done simply.
I first selected good technicians and only then chose the actors. You can see that I did the right thing because my music director received an award in Kerala, and my editor received a Tamil Nadu State Government award. For a film, actors with star power are necessary. However, good technicians are also essential. I didn’t come here to make money. I came here because of my love for cinema.
The story was first selected in 2023, and I liked the story. But it seemed that scenes similar to those in our film were present in every film that was released. So I watched all the films that came out last year. Eight films are released every week. In all of them, it seemed like what we had envisioned was already there. Nevertheless, since the story was strong, we proceeded confidently.” We were there.
I wouldn’t provide all the facilities requested during filming. If ten chairs were needed for a scene, I would only provide five. This is how I reduced unnecessary expenses and saved money. There is a trend of commissions for everything in this film industry. This is very wrong. I was shocked when I saw this. Commissions in the film industry must be eliminated.
The music composer and the editor are crucial for a film; it is because of them that a film can be made well. The editor doesn’t get as much recognition as the music composer. The editor doesn’t receive the same attention as the music composer. When I acted, I didn’t perform very well for the first two days. I myself had doubts. There were some weak points in the film. However, editor Lawrence Kishore has edited the film so well that these flaws are not noticeable. My thanks to him.
We didn’t expect the Pepsi issue to arise when the film started. We kept receiving phone calls. On the sixth day, they said we would stop the film. They said they would stop the shooting. I was shocked. We are investing our own money to make the film. What right do they have to stop it? So I stopped it myself. The shooting stopped on the sixth day. Many people would have wondered if this film would continue.
From the story discussions in 2023 to the release date in 2026, there were always some obstacles and conflicts. Nevertheless, the director and others have worked together to complete this film.
In the film industry, does everything a producer spends appear in the expense accounts? No. If they spend 5 crores on a film, ten to fifteen percent of the expenditure doesn’t appear in the accounts. It goes as commission. I changed four units for four schedules. Initially, they asked for one lakh, then 90 thousand, then 80 thousand, 70 thousand, and it kept changing. How did such a difference arise in between? The commission system is prevalent. Isn’t receiving a salary enough? Why do they take commissions? The commission system in the film industry must be abolished.
This should be done like how Shankar sir made a film to eradicate corruption.
