In a bid to further strengthen its strong position in South India, Tanishq, India’s most loved jewellery brand from the house of Tata’s today announced Nayanthara as its new brand ambassador. The most popular and award-winning South Indian actress, apart from featuring in all promotions and campaigns will also talk about the goodness of the brand and relevance of buying pure gold and quality jewellery.
Speaking on the new appointment, Deepika Tewari, Associate Vice President – Marketing, Jewellery Division at Titan Company Limited said, “We are happy to rope in Nayanthara as our new brand ambassador for Southern markets. She brings in grace and elegance that fits perfectly for the brand as we embark a new journey for Southern markets. South is a key market for Tanishq and we have aggressive plans to launch new stores, new collections specific for the Southern markets, expand our wedding jewellery line ‘Rivaah’ for different communities. Nayanthara aptly fits for the brand as she is a popular and iconic cine artist in South.”
Nayanthara “Tanishq is an iconic brand and I am proud to be part of it. Their exquisite jewellery and beautifully crafted designs have left me thoroughly impressed. With this association, I’m really excited and thrilled to explore the fascinating, curated new collection that Tanishq offers to its customers in the southern markets”
As part of the association, starting with Akshaya Tritiya, Nayanthara will regularly feature in all ad campaigns, print, outdoor and TVC.
Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. Attesting to this commitment towards excellence, in 2017, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress on their commitment to offer the purest jewellery, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner.
Tanishq offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in fully integrated manufacturing plants with state-of-the-art equipment. The Tanishq retail chain currently spreads across over 278 exclusive boutiques in 174 cities.