The hashtag #Ban96MoviePremierOnSunTv was created and fans said that the movie was still doing well in the theaters and it would be unfair to play the movie now.
Joining the fans was actress Trisha Krishnan who played the female lead in the movie alongside Vijay Sethupathi.
Expressing her disappointment over the move, Trisha tweeted,’
Its our 5th week and we still have an 80% occupancy in all theatres.We as a team feel its unfair to be premiering 96 this early. Its our request to push it to a Pongal viewing pls @SunTV Will be grateful #96thefilm #Ban96MoviePremierOnSunTv.’
The movie’s director Prem Kumar, said, ‘A good run for a film is beneficial to a lot of people in the industry in these times. So, considering that 96 is doing well in almost all centres with more than 75 percent occupancy, it’s tough to understand why Sun TV would rush to premiere it on television. Even in the neighbouring states like Kerala and Karnataka, the film is continuing to do very good business.
A TV premiere will hence be a blow not only to the film, but also to the whole industry in many ways. Though Sun TV reserves the Satellite rights for the film, and the decision to telecast it on TV rests with the organization, we request them to postpone the premiere to the next festival session, probably for Pongal 2019, considering the above reasons. As a first time director who has fought his way to this success, I will be very grateful to them.’
We will have to wait and see what decision the TV channel makes.