And the fight is against Digital Service Providers (DSPs), alleging that they charge exorbitant fee from producers to screen movies.
Multiple rounds of talks were held with DSPs, but a solution was not found even after they came forward to reduce prices.
Jayendra, co-founder of QUBE, tweeted: “Qube offers multiple price options in Bangalore meeting between Producers and Digital Service Providers including dramatic price reduction from 22,500 to 14,000 rupees. All offers turned down.”
Explaining their side of the story, SR Prabhu, treasurer of the Tamil Film Producers Council, said, “The reduction of 10 to 12 per cent will not be sufficient. VPF has to be completely removed even if the film is getting released in less than 100 screens. They made an offer to reduce the VPF from 22k to 20k. Even if it was 14k as they claim, it wouldn’t work for us. We want all VPF and weekly rentals to be waived. We have no control over the release of English and Hindi films from March 1, but we believe they won’t be getting released. We also believe that the DSPs will come to an agreement before March 1. We’ll be on indefinite strike till we find a solution.”