Anoos Electrolysis and Obesity Pvt Ltd has launched its 35th ‘Salon and Clinic’ in South India, with their 2500 sft fully fledged unit at AECS layout, Brookfield’s , Kundanhalli gate , Bangalore .This is the fourth outlet to open in the last one month for the brand in South India. It is its 4th store in Bangalore and 7th in Karnataka.
Speaking on the occasion the leading south Indian filmstar Pranitha Subash said “ I am happy to be associated with Anoo’s. The brand has a huge legacy and is excellent in their field. In today’s time where fashion and beauty are paramount, It’s very necessary to have a trustworthy and reputed brand like Anoo’s to cater to your needs. I wish them all the very best for all their future projects”
The brand was conceived in 1982 by the four sisters Anuradha , Annapurna, Anupama & Anirudha popularly known as the ‘Anoo’s sisters’ . The Anoo’s brand legacy has undergone a makeover and identity change this year and the company is on an expansion mode .
“ The idea is to delight our old customers and also bring in new ones into our fold . Therfore we are expanding our footprint “ says Anuradha Chepyala on the makeover . “ today we are confident that we can offer the same level of professional services across our outlets with our technical cell comprising of doctors and qualified professionals ” she adds .
‘ Bangalore and Karnataka is an important market for us . We shall open 8-10 skin and hair clinics in the sate before the end of this year ’ says Pradeep Rao , Team Director .
‘Anoos was the first ones to offer electrolysis services in the country and to import Lazer machines for hair removal in India ‘ says Annapoorna Polsani .“ we have come a long way.Now we even have natural and organic skin and hair spa treatments to offer’.
Summarising the brand and what it stood for , Anupama Thakallpalli says ‘Today, we are a good all round beauty option for the value conscious consumer’
As for managing the expansion , can they fulfil the expectation ? “Staffing and training is critical and we are all geared up” says a confident Sushma Maduru , People Head for Anoo’s .
Anoo’s has decided to work with partners for their expansion and hopes to cross 50 stores by the end of the year. “The retail design is good and the customer response encouraging. The financial model is now finding traction with partners.“said Anthony Raj ,franchise development head.
Anoos has a product division , a beauty school of 10 years and 35 beauty clinics and salon across four southern states.