Hyper trailer launch function in big scale on 23 September
In the earlier days, music launch is the event that acts as curtain raiser for a movie. It was the audio launch that marks the start of pre-release publicity for any film. Since then things have changed. People have stopped buying music from the shelf. They use youtube jukebox to listen to songs now. Some people buy it digitally through iTunes. With the advent of youtube, it has become the medium for film publicity. The trailer and the teaser released on youtube is making or breaking a film. A good trailer/teaser means it generates good openings.
After realising the need of the hour, 14 Reels Entertainment banner has done away with music launch event for Hyper film and decided to do a trailer launch event in big scale on 23 September. They are doing video song launches in various TV channels at present. 23 September is a special date for 14 Reels banner because, it commemorates 5th anniversary of their blockbuster Dookudu. Dookudu is the first Telugu film that has joined Million dollar club in USA.