Qube Cinema, a leading provider of end-to-end digital cinema technology solutions, has announced a 100% waiver of Virtual Print Fee (VPF) for the month of November 2020 for all filmmakers to help release new movies post the lockdown. The COVID-19 pandemic has brought cinema production and distribution to a grinding halt. As different industries are slowly resuming business, Qube believes that it is imperative that all stakeholders in the industry support each other during the revival.
Qube is of the understanding that providing this full discount on VPF would enable producers and exhibitors release new movies during the festive Diwali season, help kickstart cinema operations and finally get the industry back on its feet again. Only charges for logistics of content delivery and key management, both for DCI and E-Cinema content, will be applicable.
Qube wishes everyone a happy and prosperous Diwali and hopes to see audiences celebrating in style back at the theatres.