‘Pochampally IKAT Mela 2012’ a 7-day Handloom Products exhibition kicked – off at The National Small Industries Corporation (NSIC) Exhibition Center ,Radhika Theater Road, Kamalanagar , Near Ecil X Road , Kushaiguda, Hyderabad. The Mela organised by pochampally Handloom park , will be on till 31st December 2012. NRI Movie fame Tollywood Actress Shravya Reddy and Upcoming Actor Charley Movie fame Kartik Garimella inaugurated the mela by lighting the lamp.